Cigar.com (CC): How are things at Oliva? It looks like you guys had a big year?
Jose Oliva (JO): We have been incredibly fortunate to have the most successful year in our company history.
CC: I know everyone is raving about
Oliva Serie ‘V’, in fact, we have not been able to keep it in stock. It has been over a year since it was rated 94 and sales are still going strong. Has this blend’s performance surprised you at all?
JO: Serie 'V' remains our greatest source of pride. It is proof positive that cigar connoisseurs respond overwhelmingly to full-flavored Nicaraguan Habano. The cigar remains in limited supply, but we remain committed to producing only as many as we can at the level our customers have come to expect.
CC: Has the success of
Oliva Serie ‘V’ brought more attention to you other lines?
JO: Without a doubt, a rising tide lifts all boats. The other blends were around years before ‘V,’ but new enthusiasts became curious after
Serie ‘V’ took off.
CC: I saw a small shipment of Serie ‘V’ maduro come in this fall, they sold out in a few days. Is the maduro version going to be a regular addition to the line?
JO: For now, the maduro version of Serie ‘V’ will be a seasonal and limited offering. This year’s run was 50,000 cigars, total.
CC: Another high-end cigar everyone raves about is the
Master Blends series. Where did the idea for this project come from and what can we expect from this line in 2009?
JO: Master Blends was conceived as small batches of superb tobacco became available through our experimental fields. Once the tobacco runs out, we present a new blend. Every year we keep a specified amount of each blend for a later release. We expect to release MB4 near the end of 2009 along with a limited amount of MB1, MB2, and
MB3.
CC: What else can we expect from Oliva in 2009?
JO: As our economy tightens, you can expect Oliva to keep its commitment to producing the world’s finest cigars, at the best prices.
CC: Changing gears to discuss more about you and your family, what has it been like working with your siblings every day?
JO: Working with my family has always been a joy. We are a very tight knit group. Each of us has honed our skills in a different area of this business and together, we have the best team in the industry.
CC: How many of you are there and how do you divide the responsibilities?
JO: There are 3 brothers, a sister, and of course, our father. Dad and Gilberto Jr. handle all leaf tobacco: drying, curing, and fermenting. Carlos oversees the production in our two cigar factories. Jeannie manages all office functions, customer service, accounting, personnel, shipping, etc. I handle sales and distribution. Together, we all manage the direction of the company and the Oliva brand.
CC: Do you all prefer the same cigar or does everyone enjoy something different?
JO: We all agree that Nicaraguan Habano is the world’s best leaf at this moment. Carlos and I are more open to other wrappers while Gilberto is hard-core Habano, all the time.
CC: As the Holiday shopping season approaches, what box of smokes would you suggest for the gift buyer this year?
JO: Without a doubt, there is no better year to give the gift of Oliva. Regardless of your budget, Oliva has a 92+ rated cigar for you. Whether it is the
Serie ‘G’ Cameroon at about $4 per cigar, or the
Serie ‘O’ at about $5, or the
Serie ‘V’ at about $7 per cigar. Each of these blends has made the Top 25 cigars of the year!
CC: Jose, it is always a pleasure getting to speak to you. Is there anything you would like to add before we wrap up?
JO: Remember to enjoy a fine cigar with a family member or friend during this special time of the year. Thank you Alex, for your continued support of family owned companies like ours and your passion for the finest cigars.